Selling Your Home

One-On-One With Ryan

What are your needs, wants, desires, and expectations for the sale of your home? When you let me know you're interested in selling, we'll schedule a time to meet at your home, discuss your goals, the trends in the current marketplace, and give me a chance to see your property’s qualities and characteristics. My goal is to exceed your expectations by listening to what you have to say and aligning our work with your motivations.

Understanding The Market

San Francisco has a unique housing market, but is just as susceptible to seasonal fluctuations, supply and demand concerns, and standard pricing considerations as any other. Pricing your home correctly is hugely important. If you want top dollar, it's crucial to have the right price the day your property goes live.

After our one-on-one I conduct a thorough market analysis and provide you with an overview of where your home fits into the current market. Taking into consideration the age, condition, features, neighborhood, and lot size I look at comparable sales and offer you a valuation. Using this information we'll create a strategic plan for marketing and property preparation.

Preparing To Sell Your Home

Property prep is where the initial part of the magic happens. Once you’ve signed a listing agreement we’ll schedule a time for our team to walk through your home and identify all potential improvements, large and small, that will make it shine. Property prep can be as minimal as having your home deep cleaned and the windows washed, or as involved as a complete facelift, kitchen renovation, or backyard transformation. With a dedicated Listing Manager and garden designer on the team we have the expertise to facilitate every aspect of your home’s glow-up and take the pressure off of you.

Launch Marketing Plan

About a week before we hit the market we’ll launch our marketing plan. From Coming Soon posts to broadcasts on San Francisco’s Top Agent Network and social media, there are a wealth of options available for us to showcase your home’s value, promote its narrative, and attract qualified potential buyers. I personally show your property, monitor interest, provide weekly updates and communication, and respond to the rapid changes of the evolving real estate market.

Receiving Offers & Negotiations

After gauging market interest we'll set an offer date. I'll review all offers thoroughly, qualify and analyze the pros and cons of each, negotiate to optimize price and terms, and present them to you with my recommendations and back pocket offer strategies ready. In addition to offer price we'll consider the proposed closing date, terms and conditions, and deposit among other data points. As your partner in this journey, our consultative approach, guidance, and assistance will ensure a seamless offer acceptance.

Offer Acceptance & Escrow

After we have a chance to review all the offers it's up to you to accept one. We'll execute the agreement, let the buyer's agent know, and meet deadlines to fulfill all conditions (if any).

As a seller, the escrow process is a fairly quiet time. The buyer will be completing the necessary paperwork to fund their loan, if any, and we'll work with their agent to provide access for appraisals, if needed. We'll collect keys, fobs, garage door openers, and any additional information requested by the buyer to smooth the transition.

Closing

On closing day, the final paperwork is completed to transfer title, and escrow will release the funds to you.  If we haven't already transferred keys we'll make sure the buyer's agent has them at this time.

Post-Closing

I believe in being your lifelong Real Estate Advisor. Even after we've completed the sale I'm always happy to answer market questions, talk about our kids, or provide advice on investing in a second home. And when it comes time to look for your next home I'll be here to help you through the process.